In-app purchases refer to goods or services bought from an app on a mobile service which includes devices such as smartphones or tablets. Many in-app purchases are offered at no charge with the option to upgrade for a certain fee. Developers will often add new features to the app but users will not have to download the app again as these features will be available on their current app.
In-app purchases allow users the option to upgrade their apps while in the app instead of having to use other marketing options. An example would be if the app allowed users to skip a level if it was very difficult for a certain fee. Continue reading Definition of In-App Purchases